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What if the environment sector doesn’t really exist?

Guy Thompson, MD of EnTrade, sits down in the Shoot Room to challenge the very idea of the sector, explore why £3 trillion in potential returns are being ignored, and ask whether nature markets are truly about environmental restoration—or just clever offsets. From regulatory roadblocks to bold innovation, we tackle the uncomfortable truths holding back investment in nature.

Guy argues that without disruption, new technologies, and fresh business models, the sector will never be worthy of its name. We dig into what it will actually take to make nature markets investable, scalable, and genuinely impactful.

This isn’t polite policy chat—it’s disruption, opportunity, and the fight to make nature markets real.