A coin flip chose Subaru. The rest is strategy. Jeff Miller, fourth-generation owner of Mark Miller Subaru, joins us to share how a family dealership in Salt Lake City rewired the car-buying experience around trust, speed, and community. We dig into the city’s uniquely family-led dealership ecosystem, the moment the Outback transformed Subaru’s trajectory, and why the Miller team embraced one-price transparency and no-commission product specialists long before it was trendy.
We get candid about what most buyers already know: haggling drains time and rewards the worst behavior. Jeff breaks down how their Promise Price model shows payments up front, cuts deal time to under an hour, and lifts close rates to 40–45 percent. We also explore what “meeting customers where they are” looks like in practice—from full online checkout and home delivery to a new mobile service pilot designed for Park City owners who want maintenance done in the driveway.
Community sits at the heart of the story. During Subaru’s Share the Love event, each sale donates $250 to charity—and Mark Miller Subaru doubles that when customers choose local partners like Girls on the Run Utah and USARA, plus $5 from every oil change. Instead of spreading thin, they go deep: partners get showroom presence, media support, and introductions to collaborate for greater impact. It’s transparent, measurable, and local-first.
We also zoom out: why Salt Lake has remained a stronghold for family dealerships, how Subaru stacks up in Utah’s segments, and what national sales and scrap cycles signal about demand. If you care about easier car buying, ethical retail, or how a business can power real local change, this conversation delivers clear ideas you can feel.
Enjoy the episode, then help us spread the word—subscribe, leave a quick review, and share with a friend who’s car shopping or passionate about Utah nonprofits.
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Now through January 2nd, buy or lease a new Subaru at Mark Miller Subaru and they’ll donate up to $500 to local Utah charities like USARA and Girls on the Run. Drive a new Subaru and give back to the community at the same time.
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