What if the secret to scaling to 100K months wasn’t more hustle—but rewiring your brain?
In this powerful episode of The Takeover, we sit down with award-winning strategist, bestselling author, and top 1% business growth coach Dawn McGruer, who’s helped over 30,000 entrepreneurs generate more than €45 million in revenue. Dawn shares how she went from burnout to building multiple seven-figure companies, and the neuroscience behind sustaining that level of performance.
We dive into:
- How to regulate your nervous system to make better business decisions
- Why most founders sabotage scalability before they ever start
- The 1.8 percent problem…and what’s truly holding women back from seven figures
- The five critical factors behind every scalable business model
- How to infuse humanity back into marketing in a world obsessed with funnels
- This episode reveals how mindset, biology, and business intersect, and how rewiring your subconscious could be the competitive edge you’ve been missing.
Chapters
00:00 – Welcome & Dawn’s journey from agency founder to global coach
07:10 – The “billionaire brain” and how your nervous system affects growth
16:25 – Building a business model around your life (not the other way around)
27:40 – Humanizing sales: why connection beats automation
38:05 – Avoiding burnout and staying in peak performance
45:50 – Millionaire Mindset & Scaling Systems and what’s next for Dawn
Connect with Dawn:
RESOURCES BELOW!
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About The Hosts:
- Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
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