In this episode of Higher Exchanges, we sit down with Ron Gershoni, CEO and co-founder of Jetty Extracts — one of California’s longest-standing cannabis brands — to explore what it takes to build, protect, and scale a cannabis brand in today’s challenging market.
We cover:
- 🚀 Jetty’s founding story and lessons from a decade of brand building
- 💨 From the first vape to solventless, pre-rolls, and product innovation
- 🛡 How Jetty navigated “Vape Gate” and built consumer trust through clean products
- 🌱 The Clean Cannabis initiative and raising standards across the industry
- 📊 California market dynamics: growth, price compression, and consolidation
- 🍃 OCAL certification, organics, and addressing California’s pesticide problem
A must-listen conversation for anyone curious about how durable brands endure and scale in cannabis.
