Description

Minnesota just launched adult-use cannabis sales — and the market could quickly become one of the most lucrative in the U.S. Jesse Redmond and Morgan Paxhia sit down with Aaron Edelheit, CEO of Mindset Capital, to unpack why Minnesota’s cannabis rollout is so unique and what it means for operators, investors, and policy watchers.

In this episode:

• Minnesota’s cannabis history and the adult-use rollout
• The massive cultivation gap (60,000 sq. ft. available vs. 2 million needed)
• Why Green Thumb, Vireo, and Grown Rogue are best positioned to benefit
• Cross-border demand from prohibition states
• Hemp beverages in liquor stores (15–20% of sales!) and how they fit in
• Hemp vs. cannabis: what each industry can learn
• Aaron’s insights on investing, capital markets, and the ETF TOKE

Whether you’re an operator, investor, or consumer, this episode offers sharp insights into how Minnesota could reshape the future of U.S. cannabis.