Have you stood over the bin holding a piece of packaging and wondered, “Where does this actually go?” Well here's your answer!
In this episode we're talking to Noemi de Santis, co-founder of Junker and the driving force behind DNA Ambiente, to unpack how waste sorting breaks down when rules change from one municipality to the next and information is hard to find at the moment you need it.
We talk about how they built Junker from a citizen-first point of view: scan a barcode or take a photo, get clear disposal guidance based on your location, and close the gap between residents, councils and waste operators. Noemie shares how citizen contributions helped grow a massive packaging database, and why better data does not just measure behaviour, it actively improves it by showing what people struggle with most.
Then we get into behaviour change and “nudge” with a brilliant real-world example where simple feedback stickers on bins sparked neighbour-to-neighbour motivation and helped lift separate collection rates fast. We also explore what Junker’s search data can teach eco-designers about confusing materials, from textiles to electronics and multi-layer packaging, so products become easier to recycle before they ever reach the household.
Listen in to get straight to the heart of how tech can fuel a circular economy!
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