This week we're talking to Georgia Yexley, founder of Loud Mobility, who joins us to challenge everything you thought you knew about how we move around, including feeling joyful about sustainable journeys!
Georgia's journey tracks from a Beijing-based bike-share pioneer to founding her fourth micromobility startup and reveals someone who understands that meaningful change happens when we focus on removing barriers rather than lecturing people about their choices. Her refreshingly human-centred approach rejects what she calls "toxic paternalism" in favour of creating experiences people actually want.
The She's Electric campaign exemplifies this philosophy perfectly – free, fun e-cycle events in local parks with music, refreshments, and space for children to play. The results speak volumes: 60% of participants identify as women or non-binary, and a similar percentage are taking their first-ever e-cycle ride. As Georgia puts it: "We don't tell people what's best for them. We ask, then we co-create."
Beyond specific initiatives, Georgia makes a compelling case for reconceptualising transport as a universal public good – similar to how we view education or healthcare. Perhaps most provocatively, Georgia challenges our societal discomfort with the concept of "fun" in transportation. In a world facing mental health crises and disconnection, shouldn't we be intentionally creating more joyful experiences?
We kind of agree! Listen in to this episode to hear Georgia's take on inclusive, loud and sustainable mobility.
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