Join us as we chat to the inspiring founder of Bare Analysis, who shares her journey from academia to forging a path in consultancy, bridging the gap between traditional ethnography and commercial practice. Felicity reveals how techniques like shadowing and immersive interviews can transform the way organisations comprehend their human, social, and moral dimensions, emphasising the transformative power of ethnography in sustainability and communication.
Our conversation looks into the intricacies of behavioural change within complex cultural contexts, spotlighting the challenges of capturing multifaceted identities, especially in different global regions. And is if that wasn't all enough, we close by re-evaluating behavioural research assumptions in light of recent global political and technological shifts.
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