In this episode of the C4G Sales Success Podcast, host John Kailunas II and Kevin Berwald discuss the Unicorn Client Acquisition Process and the Power Ranking for Referrals. They explore the importance of metrics in referral generation, the significance of personal connections in building a referral network, and the implementation of a structured power ranking formula to identify the best referral sources. Kevin shares personal anecdotes and practical advice on how to effectively engage with clients and maximize referral opportunities, emphasizing the need for a strategic approach to client acquisition.
Podcast Closing
