In episode 284 of Beyond The Story, Sebastian Rusk interviews Daniel Wakefield, founder of Top Tier Headshots, as he shares his journey from high school science teacher to one of South Florida’s top headshot photographers, fueled by specialization, personal branding, and referral-driven growth.
Tune in as we explore why specializing, showing up, and serving others can create unstoppable momentum in business.
TIMESTAMPS
02:05 — Where the Story Starts
02:28 — From Teacher to Photographer
03:04 — Wildlife Photography Spark
03:45 — Early Wins & Passion
05:10 — First Photography Business Fails
06:02 — Branding & Niche Mistakes
08:08 — Five Years of Focus
08:40 — Becoming “The Headshot Guy”
09:28 — LinkedIn Growth Engine
11:02 — The “Hype Tornado”
11:45 — Community & Referrals
12:28 — Business is H2H
13:38 — Showing Up Without Expectation
14:35 — Authenticity Over Perfection
15:14 — Trust Signals in Imagery
16:08 — Coaching for Authenticity
17:02 — Final Takeaways
QUOTES
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SOCIAL MEDIA LINKS
Sebastian Rusk
Instagram: https://www.instagram.com/podcastlaunchlab/
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
Daniel Wakefield
LinkedIn: https://www.linkedin.com/in/toptierheadshots/
Instagram: https://www.instagram.com/danielwakefield_/?hl=en
WEBSITE
Daniel Wakefield: https://www.danielwakefield.co/
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