Have you been stalling on raising your prices because you feel guilty about becoming inaccessible to all of those people who won’t be able to afford to work with you?
Do you feel bad about charging higher end rates because you know you desire to help lots and lots of people and charging lower rates seems to make sense but it’s not actually sustaining your business….?
Do you fear that raising your rates will lead to even less interest from new clients than you have currently?
Is your secret desire to charge super low rates and have your work impact the lives of thousands… or even millions of people?
I get it, I used to think I had to focus on helping people who were already wealthy to have a successful business which was not my true heart’s desire… until I discovered how I could have both the income AND the types of clients I truly desired.
Let’s talk about why there’s absolutely no need to be feeling guilty about charging rates that allow you and your business to thrive…
… and how raising your rates actually gives you MORE power to help even more people!
I can’t wait to dive into this conversation with you in this week’s Creative Magic Club Podcast Episode!!
- Do you ever catch yourself thinking “I shouldn’t charge too much because so many need my work” or “I Feel bad being exclusive” - me too!
- Here are a few solid reasons why you should never feel guilty for raising your prices
- Just because you charge higher rates DOES NOT preclude you from helping people who can’t afford to work with you - this is why I love the kind of business model that relies on free content marketing that involves sharing valuable supportive content on social media, running free workshops and events and consistently offering tons of value thats accessible to anyone with an internet connection - completely free of charge. Time, energy & money we put into this - is covered by our premium pricing. Reality check: You can’t afford to give away valuable free content AND charge super low rates when youre in the beginning stages of your business UNLESS you have another income stream supporting you already! Plus you can make scholarships, low cost or sliding scale offers available where it feels good to do so - like in scalable offers such as group programs. So don’t use leaving people behind as an excuse to not create premium priced offers just because the truth is you’re scared to raise your prices. Create the business model that works for you and that supports you to do your work in the way that allows you to do ALL the things you desire to do!
- You CAN charge super low rates and serve thousands or even millions of people, but here’s the thing, you have to build your audience first… this is a skill, an art and a big time, money and resources investment - whether you do this organically through your own hard work or by hiring a team, or you use paid advertising to grow your reach. Audience building takes consistent work and it doesn't come for free. You have to start somewhere and signing a few clients at higher rates is a much faster and easier way to get your business off the ground and start to build resources and experience to be able to reach tho
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