Welcome to Season 3 of What's Next? with Lacey! And we’re kicking it off with the world of Music Marketing.
In this episode, Lacey sits down with Alexa, who currently works as the Director of Marketing at Cinq, for a deep dive into the world of music marketing, creative storytelling, and career growth in the media industry. Alexa breaks down what her role really looks like, how she designs campaigns that actually tell a story, and the path that took her from her college hustle to leading major marketing initiatives.
Alexa got her start the way many of us do in the entertainment industry—juggling internships, building connections, and leveraging every skill she had to climb the ladder. She shares the behind-the-scenes of working in strategic partnerships, gaming marketing, and building a career that blends creativity, storytelling, data analysis and business.
And because transparency is everything, Lacey and Alexa also share their stories of something very relatable: the struggle of dealing with unemployment in the entertainment industry and the challenge of getting your foot (or… getting it back) in the door. Their conversation digs into resilience, reinvention, the help you can get from your community and what it really takes to stand out in today’s competitive employment landscape.
Of course, before the episode ends, Alexa shares her best career advice for anyone trying to break into the field—so if you're building a career from the ground up or making a comeback, this is your new favorite episode.
