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Carro Ford is a B2B content marketing manager and B2B SaaS strategist with 12+ years of experience in creating long-form content programs, business guides, playbooks, case studies and demand-generation campaigns that translate complex products into practical growth narratives for business audiences.
She is known for SEO strategy and content optimization, for building content strategy from scratch, working across product, sales, insights and creative teams, and using performance data to optimize content for engagement, conversion, product adoption and pipeline.
A native of Louisville, Carro has a Bachelor of Arts degree in Communication Arts from Spring Hill College in Mobile, Alabama.
Her book, The Smartass Marketer's Handbook, is available online pretty much anywhere. You can always order it from your local bookstore.
Carro is active on LinkedIn:
https://www.linkedin.com/in/carroford
Kathie’s note: I met Carro around the turn of the century through the Kentucky Freelancers, a group I cofounded for independent professionals to get together for a luncheon each month, listen to a guest speaker, network, all the good things we missed because we didn’t work around a water cooler in an office anymore. She has always entered a room with a radiant smile.
Writers Rotation intro/outro recorded at Dynamix Productions in Lexington, Kentucky.
