Carousels, also known as Sliders, still get great engagement on LinkedIn. But if you're still creating Carousels in the square format, it's time to switch to the easier to read lateral design.
In this solo episode, I provide a step-by-step guide on designing carousels, emphasizing the importance of format, branding, and visual appeal. I also shares practical design tips to enhance readability and engagement, ultimately encouraging content creators to adopt the lateral format for better performance on LinkedIn.
TOP TAKEAWAYS
🔹Carousels can significantly enhance engagement on LinkedIn.
🔹The lateral format is more effective than the traditional square format.
🔹Start with a square design in Canva and resize later.
🔹Keep text minimal and focused on one idea per slide.
🔹Use bold headlines and short explanatory lines to maintain interest.
🔹Visuals should complement the text and guide the viewer's eye.
🔹Consistency in branding helps build recognition.
🔹Preview your carousel on mobile before posting.
🔹Cluttered slides are less effective; leave breathing room.
Upgrading presentation style can improve content visibility.
🔷 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here
📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here
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➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
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For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
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