When someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they're in the right place.
But here's what I see constantly: homepages organized around what a business wants to say, not what the visitor actually needs to know. And when this happens the visitor can't figure out if they're in the right place, and instead of staying, they leave.
In this episode, I'll share a framework for organizing your homepage so visitors quickly decide they're in the right place and know what to do next. I'll cover what needs to be above the fold (the four non-negotiables), the logical flow that tells a story, and the common mistakes that make people bounce. If you've been following this series on website confidence, this episode brings everything together with a practical framework you can implement right now.
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EPISODE 169.
Read the show notes and view the full transcript here:
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Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products
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Register for Homepage Hot Seat
Date: Tuesday, November 18, 2025
Time: 1:00 PM EST
Learn what essential homepage elements make visitors convert, watch live homepage reviews, and discover the simple updates you can make to improve conversions without a complete redesign.
Register here:
Want your homepage reviewed live? Submit the link right after you register!
