Have you been avoiding YouTube ads because they feel overwhelming, expensive, or just... a lot? You're not the only one overwhelmed by the idea of video advertising. But that being said—you might be making it harder than it needs to be.
Whether you have zero dollars to spend or a real ad budget ready to go, there are ways to get started with YouTube advertising that meet you exactly where you are.
In this Talk Copy to Me episode, Google Ads coach and Inside Google Ads podcast host Jyll Saskin Gales walks through everything a small business owner needs to know about YouTube advertising.
From the simple "promote" button inside YouTube Studio to full Google Ads campaigns, Jyll breaks down the different ad types, targeting options, and what actually makes a YouTube ad work—including her two-second test for diagnosing why an ad isn't converting.
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EPISODE 180.
Read the show notes and view the full transcript here: https://erinollila.com/how-do-youtube-ads-work-with-jyll-saskin-gales/
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Get to know our Google and YouTube Ads expert: Jyll Saskin Gales
Jyll Saskin Gales is a Google Ads Coach, and the founder of the Inside Google Ads course, podcast, and bestselling book.
She advises business owners, agencies, marketers and freelancers across industries, helping them get the best ROI from their marketing. Jyll worked at Google for 6 years and has an MBA from Harvard Business School.
Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about working with me or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products
