Tim Cortazzo and I pull back the curtain on how supplements are made, why labels can be misleading, and what it takes to build a product we would confidently give to our own families. We also zoom out into the bigger theme of decision-making, where chasing “optimal” can quietly steal joy from training, parenting, and real life.
• supplement brands sharing manufacturers and why that changes trust
• proprietary flavor houses and why “natural flavors” stay vague
• third-party testing as a practical standard for transparency
• choosing evidence-based ingredients like creatine over hype
• using blood tests to guide dosing and track real change
• supplements as gap-fillers rather than replacements for whole foods
• why optimization culture can backfire and create anxiety
• purpose and tradeoffs in work, family, and training
• parenting mistakes, repair, and giving yourself grace
• how kids copy actions more than advice
• social media followers as a false signal of authority
• youth sports development, practice reps, and parent pressure
• protecting kids from identity traps tied to sports or looks
Check us out, athleticfortitude.com. Download the pod, subscribe to our YouTube channel, get the lemma nutrition. Five stars only, baby.
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