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In this episode, I am joined by Law Firm Strategist Wendy Bernero, co-founder of Yate Collaborative, and a veteran of senior marketing and business development roles at many premier law firms. We discussed:
- The background and scope of Yate Collaborative.
- The evolution of legal marketing and business development over the past 30 years.
- Advice to legal professionals on how to position themselves for leadership positions in law firms.
- Our work for the College of Law Practice Management, including our joint editorship of the organization's newsletter, which summarizes major developments pertaining to the practice of law.
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McCormick Group
