So often educators go immediately to the "dream", to being the solution their audience needs and there is something TO that, certainly. Sharing the desired success is the fastest way to booking your audience.
There is also HUGE value in understanding where someone is coming from, regardless of industry. No one just wakes up one day having found success only throrugh privilege, no one I have ever met anyhow. Any trruly successful person will appreciate the trials of getting where they are in the now and be assured that it is in those failures that success is born.
In this episode Cat Ford-Coates shares her first few years as a photography business owner. She's since discovered that it is in these failures she's experienced that has allowed her business to thrive today.
THE STUDIO TAKEOVER IS AN ONLINE EDUCATION PLATFORM FOR PORTRAIT PHOTOGRAPHERS TO BUILD SUSTAINABLE AND PROFITABLE BUSINESSES.
THESTUDIOTAKEOVER.COM
ABOUT CAT FORD-COATES
Cat Ford-Coates has been told to soften her whole career.
She didn't.
She built a multi-six-figure business teaching photographers that the thing keeping them stuck was never the market, the portfolio, or the pricing. It was the voice. The one that sounds like wisdom. The one that keeps moving the goalpost and calling it patience.
She's spent over a decade in rooms with photographers who are extraordinarily talented and somehow still convinced they should be grateful for what they have.
She disagrees. Loudly.
Cat serves photographers who already know what they want. Who know what they're capable of. Who have known for a while, actually, and have spent years finding sophisticated reasons not to claim it.
The question was never whether you're ready.
You already know you are. Stop pretending that you don't.
