"The way is always through and through is rarely comfortable"
- Jonny Edward
Join Cat Ford-Coates as she and Jonny Edward dive down the rabbit hole of self doubt, creative development, and discovering not only WHY we create but HOW we show up to be in connection with self AND the person/people we are photographing in addition to the photographers that we educate in the realm of photography.
During this conversation we bridge the gap between the "math" of lighting, posing, and the systems of professional portrait photography and learning to trust your intuition to guide how you serve during the session, in retouching practices, and in your customer service journey.
Jonny is a skilled and brilliant artist and educator and you can find him here: https://www.jonnyedward.com/
Instagram: https://www.instagram.com/jonnycreative/
And to watch the full conversation on YoutTube here:
ABOUT CAT FORD-COATES
Cat Ford-Coates has been told to soften her whole career.
She didn't.
She built a multi-six-figure business teaching photographers that the thing keeping them stuck was never the market, the portfolio, or the pricing. It was the voice. The one that sounds like wisdom. The one that keeps moving the goalpost and calling it patience.
She's spent over a decade in rooms with photographers who are extraordinarily talented and somehow still convinced they should be grateful for what they have.
She disagrees. Loudly.
Cat serves photographers who already know what they want. Who know what they're capable of. Who have known for a while, actually, and have spent years finding sophisticated reasons not to claim it.
The question was never whether you're ready.
You already know you are. Stop pretending that you don't.
