In this conversation, Elle Yeon shares her journey of entrepreneurship over the past year, discussing the challenges and triumphs of starting her photography business.
After having officially completed her first year as the business owner of a Portrait brand in the DC area she emphasizes the importance of community, the transformative power of photography for clients, and the need for confidence and courage in pursuing one's calling. Elle also reflects on her role as a mother and the impact of her business on her family life, while looking forward to future growth and opportunities, including a campaign celebrating women over 40.
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ABOUT CAT FORD-COATES
Cat Ford-Coates has been told to soften her whole career.
She didn't.
She built a multi-six-figure business teaching photographers that the thing keeping them stuck was never the market, the portfolio, or the pricing. It was the voice. The one that sounds like wisdom. The one that keeps moving the goalpost and calling it patience.
She's spent over a decade in rooms with photographers who are extraordinarily talented and somehow still convinced they should be grateful for what they have.
She disagrees. Loudly.
Cat serves photographers who already know what they want. Who know what they're capable of. Who have known for a while, actually, and have spent years finding sophisticated reasons not to claim it.
The question was never whether you're ready.
You already know you are. Stop pretending that you don't.
