Janice shares her journey into the world of portrait photography, starting her business after turning 60, emphasizing the importance of printed art over digital images, and the importance of intention in our work.
She discusses the challenges and decisions involved in establishing her photography business, including the necessity of having a dedicated studio space. Janice also highlights the impact of community and systems in her work, leading to her current project focused on tattoo portraits, which aims to celebrate self-esteem and personal stories through photography. In this engaging conversation, Janice Smith and Cat Ford-Coates explore the profound impact of photography on personal growth, community connection, and the importance of intentionality in business. They discuss the significance of celebrating resilience and strength through visual storytelling, the value of printed memories, and the challenges of navigating a photography business with care and purpose. As they look ahead to 2025, they share insights on embracing growth, the power of connection, and the excitement of upcoming projects.
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ABOUT CAT FORD-COATES
Cat Ford-Coates has been told to soften her whole career.
She didn't.
She built a multi-six-figure business teaching photographers that the thing keeping them stuck was never the market, the portfolio, or the pricing. It was the voice. The one that sounds like wisdom. The one that keeps moving the goalpost and calling it patience.
She's spent over a decade in rooms with photographers who are extraordinarily talented and somehow still convinced they should be grateful for what they have.
She disagrees. Loudly.
Cat serves photographers who already know what they want. Who know what they're capable of. Who have known for a while, actually, and have spent years finding sophisticated reasons not to claim it.
The question was never whether you're ready.
You already know you are. Stop pretending that you don't.
