Being an entrepreneur can be isolating. You're trying to figurer out all the "things", and you can feel like you are alone. Judith was courageous enough to bring her startup portrait business and share her story, and even receive mentoring from Cat Ford-Coates to be shared on the Takeover podcast so that she has some direction moving forward.
You don't HAVE to know all the things at first, but putting a sustainable infrastructure in place is paramount to your foundation and your capacity to survive the trials and tribulations of beginning. In this conve
ABOUT CAT FORD-COATES
Cat Ford-Coates has been told to soften her whole career.
She didn't.
She built a multi-six-figure business teaching photographers that the thing keeping them stuck was never the market, the portfolio, or the pricing. It was the voice. The one that sounds like wisdom. The one that keeps moving the goalpost and calling it patience.
She's spent over a decade in rooms with photographers who are extraordinarily talented and somehow still convinced they should be grateful for what they have.
She disagrees. Loudly.
Cat serves photographers who already know what they want. Who know what they're capable of. Who have known for a while, actually, and have spent years finding sophisticated reasons not to claim it.
The question was never whether you're ready.
You already know you are. Stop pretending that you don't.
