Tune in to the next episode of 'Go Big With Gib' for an inside scoop on influencer marketing mastery with our special guest, Chris Detert! As the chief communications officer at Influential, Chris delves deep into leveraging AI and social media to reshape brand engagement. In an industry where influence is currency, learn how Influential is pioneering a results-driven approach that's setting the stage for a billion-dollar future. Don't miss Chris's riveting stories from his journey in fashion with Von Dutch to cutting-edge marketing strategies. And revel in some personal nostalgia as Chris and Gib reminisce about their college band days and the evolution of their careers. This is one episode that perfectly blends the harmony of past experiences with the rhythm of future success!
Key Points From The Episode:
1. Chris Detert unveils the rise of von Dutch to a $200M venture. Influencer marketing, celeb allure, and no paid endorsements. The secret recipe for a fashion cult?
2. AI in influencer marketing is changing the game! Chris's insights on ROI from fashion to social media show results trump hype. Are you measuring right?
3. Remember Von Dutch? It's back with a vengeance! Retro's the rave, with stars like Kylie Jenner bringing the trucker hat trend full circle. Everything old is new again.
4. Gib Irons & Chris Detert, once bandmates, now charting the course of influencer marketing. Reminiscing on past gigs, they discuss the industry's future tune.
5. Big dreams at Influential as Chris Detert eyes the unicorn status. With a hands-on approach to PR, major events, and new tech, he's aiming for the billion-dollar hit!
Contact Today's Guest:
Instagram: https://www.instagram.com/chrisdetert/?hl=en
LinkedIn: https://www.linkedin.com/in/chrisdetert/
Influential: https://influential.co/
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