Host:
Pablo Calvo: https://www.linkedin.com/in/pablocalvo322/
Guests:
Peter Yeargin, CEO of Sage SEO
Website - https://www.sageseo.ai
Youtube - https://www.youtube.com/channel/UCaSS8FkdCWPMN3yfwxo3UfA
Twitter - https://twitter.com/sageseoai
Instagram - https://twitter.com/sageseoai
Summary Brief: "The Boost" Podcast with Peter Yeargin, CEO of Sage SEO
1. Introduction to the Podcast and Guest
- Host: Pablo Calvo.
- Guest: Peter Yeargin, CEO of Sage SEO.
- Venue: Geekdom.
2. Origin and Evolution of Sage SEO
- Started as a Q&A platform similar to Quora.
- I shifted the focus to SEO to drive organic traffic.
- Experimented with technical SEO and keyword research.
- Pivot to SEO service due to demand and lack of revenue from the original platform.
3. Challenges in SEO and Development of Sage SEO Tool
- Recognized the complexity and manual nature of SEO.
- Aimed to simplify the SEO process.
4. Incorporating AI and OpenAI in Sage SEO
- Initial reliance on Google Analytics and Search Console.
- Introduction to OpenAI at a startup conference.
- Integration of OpenAI for content suggestion and optimization.
- The vision of a content marketing flywheel: Audience understanding, content planning, keyword research, content publishing, and measurement.
5. The Role of Sage SEO in Streamlining SEO Processes
- Simplifies gathering and analyzing data across multiple platforms.
- Reduces time consumption for SEO novices.
6. The Future of SEO and AI Integration
- Discussion on recent events with OpenAI and its impact.
- Concerns and potential changes in the AI landscape.
- Focus on AI safety and accountability.
7. The Importance of High Touch in AI-Generated Content
- The necessity of editing AI-generated content for quality assurance.
- AI learning from user interactions and past content.
8. Target Customers and Market Adoption of Sage SEO
- Originally targeted small businesses and startups.
- Expanding to serve marketing teams of large enterprises.
- Scalable product suitable for various team sizes.
9. Future Developments and Roadmap for Sage SEO
- Enhancements in prompt engineering for better AI suggestions.
- Plans for new features like AI smart article suggestion.
- Demo showcasing the capability of the product.
9. Future Developments and Roadmap for Sage SEO
- Enhancements in prompt engineering for better AI suggestions.
- Plans for new features like AI smart article suggestion.
- Demo showcasing the capability of the product.
10. Concluding Remarks
- Reflections on the product’s potential and its impact on the SEO landscape.
- Contact information for further inquiries about Sage SEO.
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