Watch the Video Version!
YouTube
Hosts:
Pablo Calvo: Linkedin
Leon Hitchens: Linkedin & X
Notes:
1. AI and Ethical Use in Marketing:
- The hosts emphasise the importance of responsible and ethical use of AI in marketing. They discuss the challenges of using AI, setting KPIs, and safeguarding sensitive data.
2. Voice Search and Voice Interaction:
- The increasing use of voice search is highlighted as a significant trend. They share their personal experiences with voice commands and how this technology is changing the way they interact with devices.
3. Short-Form Content and Optimization:
- The hosts stress the importance of concise and to-the-point content. They discuss the need to answer user's questions directly in the content, especially for voice search optimization.
4. Influencers and Authenticity:
- The role of influencers on social media is discussed, with an emphasis on authenticity. They point out that individuals can often be more influential than brand accounts and discuss the shift towards influencer marketing.
5. Subscription Models and Owned Entities:
- The hosts mention the rise of subscription models and owned entities like newsletters and Patreon groups. They note that people are willing to pay for valuable content and connections.
6. Parasocial Relationships:
- The concept of parasocial relationships, where individuals feel connected to content creators, is brought up. They talk about how people can connect with creators on a personal level even if it's a one-sided relationship.
7. Human-Centric Branding:
- Consumers seek relationships with brands, leading to individuals becoming the face of companies.
8. The Power of Video:
- Short-form video content is vital for engagement, but businesses often face barriers in its production.
9. Authenticity and Value:
- Being authentic and providing value beyond products is crucial for building trust.
10. The Changing Face of Brand Loyalty:
- Brand loyalty now revolves around connections and added value, shifting from price and quality.
11. Embracing Education:
- Business owners must understand digital marketing basics to collaborate effectively with professionals.
The conversation provides insights into these trends, with a focus on the evolving landscape of marketing, technology, and content consumption in 2024.
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