Description

Think PR is just for big brands with flashy budgets? Think again.

In this episode, I’m joined by Chartered PR expert, PR coach, and ex-TV reporter Jane Griffin and she’s here to bust the biggest PR myths holding small business owners back.

We’re talking DIY PR you can actually do, even if you’ve never pitched a single story before. Jane shares her no-fluff approach to getting featured in the press, why journalists do want to hear from small businesses, and how to craft a pitch that actually gets opened.

If you’ve ever thought “but who would want to hear my story?” this one’s for you.

In this episode, you’ll learn: 

• What PR actually is (without the jargon) 
• Why small businesses are newsworthy even if you feel “too small” 
• How PR can help your brand What makes a good story or pitch 
• Where to find publications to pitch to 
• The 3 things every great PR pitch should include 
• Jane’s top tips for getting started with zero budget

About Jane Griffin: 

Chartered PR Expert | PR Coach | Ex-TV Reporter
With 30+ years in the industry, Jane helps small business owners take the mystery out of PR and get featured confidently. 

Grab Jane's free PR e-book 

Connect with Jane on Instagram: @janegriffinpr

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