Etsy expert and seven-figure entrepreneur Dylan Jahraus joins Amanda Hughes to share exactly how she scaled a single floral letter from her own wedding into $1.25M+ in revenue then built a coaching company helping thousands of Etsy sellers do the same.
We get into the client-lifecycle strategy (serving brides → mums → grandparents → teachers), why consistency beats intensity, the repeatable systems that make scaling possible, and how to grow without burning out, especially as a parent.
In this episode
- The first 60 days on Etsy: what results to look for and why momentum matters
- Product strategy: following your ideal client through life stages to raise LTV
- Listings & SEO basics to get found (and why your “new shop boost” window matters)
- Building systems: SOPs, RACI, hiring the right people, and when to outsource or sell the brand
- Mindset: handling wobbly days, protecting sleep, and keeping going when life’s messy
Who it’s for
Product-based small business owners, side-hustlers ready to go full-time, and anyone wanting a practical Etsy growth plan that fits real life.
Links & resources
Huge thanks to this episode sponsor KM Tax Returns - the kind of accountant who cares enough to check in monthly, not yearly!
Send a text
- Small Business Community: Join Get Seen Get Sales and get the support, strategies & accountability you need to grow your business on social media with confidence. Learn more
- Connect with Amanda on Instagram: @amandahughes.uk
- Growth Addicts Show Notes: Read the blog + grab freebies + guest links
- Free Small Business Downloads: Access all of Amanda’s freebies in one place → Get them here
- Exclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts
