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In this episode of Don't Be Caught Dead, I sit down with the inspiring Emma Beattie, founder of Before and After Life, to explore the often-avoided topics of death, dying, and grief. Emma is a trailblazer in reimagining how we prepare for and respond to the realities of caring for those at the end of life. With a background in creative strategy and storytelling, she brings a unique lens to the conversation, drawing from her own experiences of loss and her commitment to fostering compassionate communities.
Emma's journey into the world of deathcare began in her childhood in New Zealand, where death was part of everyday life. She shares how her mother’s community work shaped her understanding of death and the importance of being present for one another. As we delve into the nuances of caring, dying, and grieving, Emma highlights the need for a shift in how we approach these topics. She advocates for a more hands-on, participatory approach, encouraging us to engage with our communities and support each other through grief.
Throughout our conversation, we touch on the significance of rituals, the healing power of nature, and the importance of open communication about death. Emma’s insights challenge us to rethink our relationships and embrac
If you’ve ever thought “I really should get my affairs in order,” this is your moment.
For $99 (fully tax-deductible), you can sponsor one carer with a full year of practical planning support — or use the same tools to make sure your loved ones aren’t left guessing by creating your own backup plan..
https://project.liftwomen.com/p/692a1d7562daa122b31e6dc4
MY LOVED ONE HAS DIED, WHAT DO I DO NOW?
Our guide, ‘My Loved One Has Died, What Do I Do Now?’ provides practical steps for the hours and days after a loved one's death. Download it here.
SUPPORT SERVICES
If you're feeling overwhelmed by grief, find support through our resources and bereavement services here.
If you’ve ever thought, “I really should get my affairs in order,” or wondered what would happen if you suddenly couldn’t show up — this is your moment.
Through Critical Info, we’re inviting listeners of Don't Be Caught Dead to either sponsor an unpaid carer or put their own backup plan in place.
For $99 (tax-deductible), you can sponsor one carer with a full year of practical planning support — real backup, not paperwork for paperwork’s sake.
Or you can use the same tools to make sure your loved ones aren’t left guessing if something happens to you.
It’s not about being morbid.
It’s about being kind — to yourself and to the people who rely on you.
👉 Sponsor a carer or start your backup plan via this link:
https://project.liftwomen.com/p/692a1d7562daa122b31e6dc4
Support the 'Don’t Be Caught Dead' podcast with a one-off or regular donation to help Critical Info, a certified social enterprise, keep creating free, high-impact conversations about death, grief and planning—every contribution fuels our mission to reduce the burden on families and build a more death-literate, compassionate community. Donate here now.
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