Think Snapchat is just disappearing selfies? 👻
Think bigger. WAY bigger.
On this episode of The LFG Show, we bring on Snapchat’s lead for lead gen and affiliate to break down how Snap rebuilt its performance engine and quietly became one of the most powerful platforms for scalable, measurable results.
This isn’t hype — it’s data 📊
We’re talking:
Over 5 BILLION snaps per day
A 156% median last-click ROAS lift year over year
And a platform serious marketers are taking a second (and third) look at
We dig into what actually makes Snapchat different 👇
It’s private, messaging-first communication
High-frequency usage with close friends and groups
Signals rooted in REAL behavior — not vanity engagement
And here’s where people get it wrong 👀
Snap’s audience is NOT just teenagers.
54% of users are 25+
Nearly 30% are 35+ in North America
That makes Snap a strong fit for **high-value lead gen verticals** like:
Auto insurance 🚗
Health and wellness (including GLP-1) 💉
Personal finance 💳
And other service-based offers that need intent, not vibes
We also break down why Snap is such a strong incremental scale channel when Meta hits a ceiling 📉
Roughly 30% unique daily reach compared to Instagram and TikTok
Meaning you’re not just recycling the same eyeballs — you’re expanding the pie 🥧
But the real breakthrough isn’t just audience… it’s SIGNAL 🧠
Snap has invested heavily in:
Pixel quality
Conversions API
Affiliate- and pay-per-call-friendly integrations
We talk through integrations with platforms like Ringba, Everflow, and RedTrack so postbacks actually turn into optimization-ready events. When signals are clean, target cost bidding and CBO finally work the way they’re supposed to.
Real-world examples matter 💥
We unpack case studies like OTTO showing how to stabilize CPA while scaling — and why mobile-only environments make tap-to-call surprisingly powerful for the right offers 📞
If you’re a marketer, affiliate, lead buyer, or operator looking for:
Incremental volume
New scale paths
Better efficiency without blowing up CPA
This episode is for you.
Big shoutout to our sponsors — and let’s give them their own stage 👇👇
Ringba 📞
Ringba is the backbone of modern call-driven businesses. From lead gen to pay-per-call to enterprise operations, Ringba’s call tracking, routing, and analytics platform has helped businesses generate **billions of dollars** in revenue. If phone calls matter to your business, Ringba is mission-critical infrastructure.
NewsBreak 🦊
NewsBreak is one of the most slept-on traffic and distribution platforms out right now. Massive reach, strong intent, and less competition than traditional ad platforms. Right now, NewsBreak is **matching up to $5,000 in ad credits** when you sign up using the LFG link below.
👉 Sign up for NewsBreak and unlock the matching credits here:
[https://admanager.newsbreak.com/signup?utm_source=pod&utm_medium=lfg](https://admanager.newsbreak.com/signup?utm_source=pod&utm_medium=lfg)
If you want to hear from heavy hitters, learn new ways to make income online, and stay ahead of where traffic and performance are actually going —
THIS is your show.
Subscribe ✅
Share this with your team
Drop a comment with the ONE metric you want to improve next 👇🔥
No Money. No Honey.
Let’s Fuckin’ Go 🚀🐻🍯
