Rich Feola CEO Solarexclusive.com x Solarcon
🎢 The entrepreneurial journey isn’t a straight line.
It’s a rollercoaster—full of sky-high climbs and gut-wrenching drops.
On the latest episode of The LFG Show, we sat down with Rich Feola, CEO of Solar Exclusive, for one of the rawest, realest conversations we’ve ever had. 🔥
Rich built a solar lead empire:
But even rocket ships hit turbulence...
➡️ Clients went bankrupt and fraudulently charged back hundreds of thousands.
➡️ A $50M acquisition deal collapsed at the signing table.
➡️ Wildfires almost took his Malibu home.
➡️ He realized his identity was tied way too tight to his business.
💬 "When your whole world burns down, you find out what’s real.” — Rich Feola
The comeback? Legendary. 💥
✅ Built AI-powered ad tech
✅ Slashed lead costs from $60 ➡️ $12-15
✅ Rebuilt his business and his mindset
This isn’t just a story about solar.
It’s a masterclass in resilience, reinvention, and faith over fear. 🙌
Big shoutout to our sponsor Ringba — the #1 platform powering the pay-per-call world. 📞
And major love to RoofsInABox.com — helping businesses grow with virtual staffing, AI tools, and done-for-you systems. 🛠️
Listen if you're winning.
Listen harder if you're rebuilding. 🌪️
Let’s GOOOO. 🚀
#LFGShow #Entrepreneurship #Resilience #Solar #AI #Leadership #Faith #Ringba #RoofsInABox
Timestamps:
0:05
Introduction to SolarCon Event
1:36
The Rise and Fall of Solar
3:01
Handling Business Downturns
6:00
The AI Software Pivot
9:00
Failed Buyout Opportunity
22:31
Faith and Separating Identity from Business
29:13
The Future of AI in Marketing
32:03
Building Industry Community Events
