Description

In this episode of KP Unpacked, tune in as Jeff and KP explore:

• Why many architecture, engineering, and construction (AEC) firms remain stuck in hourly billing
• The hidden costs of commodity-based pricing and how it penalizes efficiency
• How real value is created by the outcomes you deliver, not the hours you spend
• The mindset shift needed to de-commoditize your services
• Insights into new business models—from value-based pricing to equity partnerships

They also share some lighthearted moments about moving from city to city and planning an upcoming Mastermind event in Phoenix on February 25th, where industry leaders, innovators, and tech founders will gather for a one-day deep dive into AEC disruption and innovation.

Interested in joining the conversation in Phoenix?
Visit https://kpreddy.co/events to learn more or apply to attend. If you’re looking at a foot of snow outside your window, a warm day in Arizona might be just the ticket!

Turn your 2026 plan into real Q1 momentum.
Join KP Reddy and a small room of AEC leaders on January 13 in the SF Bay Area for the first KPR Quarterly, where strategy meets execution in the first 90 days.
 👉 Learn more: https://kpreddy.co/kpr-quarterlies?utm_source=buzzsprout&utm_medium=organic-social&utm_campaign=lead-gen-boost