Description

Welcome back to KP Unpacked, the #1 podcast in AEC.

In this episode, KP Reddy (Founder & CEO of Shadow Ventures) and Jeff Echols (Executive Director at Catalyst) unpack a powerful metaphor that’s reshaping how we think about startups, business models, and the built environment.

We’re not just talking features or fixes. We’re talking about delivering outcomes that actually cure real industry problems. From aligning incentives in AEC to rethinking how firms deliver value, this episode is packed with strategy, story, and sharp insights.

🔍 Featured in this episode:

• KP Reddy, Founder & CEO of Shadow Ventures
• Jeff Echols, Executive Director at Catalyst by KP Reddy Co.

📌 Main Topics Covered:

• Why “being useful” isn’t enough in an AI-driven world
• The real difference between vitamins, painkillers, and cures (and where your product fits)
• What AEC firms get wrong about value and deliverables
• How misaligned compensation models destroy innovation
• What NFL stadium designers can teach us about asymmetric business models
• Why the future of the industry belongs to those who think beyond specs and software

Turn your 2026 plan into real Q1 momentum.
Join KP Reddy and a small room of AEC leaders on January 13 in the SF Bay Area for the first KPR Quarterly, where strategy meets execution in the first 90 days.
 👉 Learn more: https://kpreddy.co/kpr-quarterlies?utm_source=buzzsprout&utm_medium=organic-social&utm_campaign=lead-gen-boost