Want to create webinars that get people fired up to buy all the things? As an avid learner, I’ve seen a ton of webinars. There are HUGE differences between the boring-ass presentations that just want to sell to me and the engaging, value-packed webinars that get me legit excited to pull out my card — and some of them may not be what you expect!
In this episode of Marketing Sucks, I put my decade of experience in adult education to good use and reveal why your presentations haven’t gotten the results you’re looking for — and what you need to know to consistently create engaging, trust-building webinars that do what they’re supposed to do! I explore the three types of learners showing up to your presentations, how to keep them from closing Zoom before your pitch, and a super-simple, high-impact framework for creating better webinars, programs, masterclasses, and mini-courses.
Marketing sucks. Let’s learn together. Hit play to discover:
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Timestamps:
00:11 Intro
03:05 Three types of learners
05:04 Visual, auditory & kinesthetic learners
07:37 Reaching visual learners
09:05 Reaching auditory learners
10:53 Reach kinesthetic learners
12:07 My presentation formula
16:59 First webinar story
19:34 Urgency, Q&A & mistakes
22:02 Your action item
23:29 Outro
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Production: theultimatecreative.com
Show notes: copymagic.agency
