In this episode of Marketing Sucks, Amanda Casinha and Phil Ginther flip the script.
Instead of tearing apart bad marketing, they break down three major brands that are actually getting it right right now and explain why their campaigns are working in today’s attention economy. From unhinged humour and cultural relevance to emotional storytelling and radical honesty, this episode explores what modern brands are doing differently and how smaller businesses can apply the same thinking without copying tactics blindly.
Featuring real-world examples from Duolingo, Nike, and Ryanair, this conversation is part marketing breakdown, part cultural commentary, and part call-out of boring, safe, copy-paste content that blends into the void.
What You’ll Learn
✔ Why speed beats polish in modern marketing
✔ How cultural relevance drives engagement more than perfection
✔ Why brands win when they stop acting like brands
✔ How Duolingo turned chaos into a content strategy
✔ Why Nike shifted away from product-first messaging
✔ How emotional storytelling builds trust at scale
✔ Why Ryanair’s radical honesty actually works
✔ The danger of copying viral formats without a voice
✔ How comment sections can become content engines
✔ Why consistency of tone matters more than aesthetics
✔ How to audit your own marketing for alignment
✔ What most businesses are doing that’s killing originality
Connect With Us
For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.
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Thanks for listening and thanks for being part of this community.
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Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
