With the AI overview era here to stay, today’s web designers must adapt to make sites that show up in AI search and chat responses. Discover how to optimize for discovery with InsideTheSquare's (https://insidethesquare.co/) Becca Harpain (https://pros.squarespace.com/blog/becca-harpain), a Circle Community Leader and expert in AI optimization (AIO - https://pros.squarespace.com/blog/aio), in this episode of Circle Live focused on all things search.
Listen to hear Becca chat with hosts Sam Z. and Sarah G. about this sea change in search. In this episode, we discuss:
-Her journey to AI aptitude
-The differences between AIO and traditional SEO
-Tried-and-true tricks for surfacing sites in platforms like Gemini, Perplexity, and ChatGPT
Watch the extended version of our interview with Becca, featuring over double the amount of insights on search and Becca's business: https://youtu.be/lb1JHU7ZC0E
You can also watch the video version of this episode on YouTube: https://youtu.be/Z8LKK11AOys
Listen to last month's episode featuring Hayley Fedders of Studio Seaside: https://circlelive.buzzsprout.com/2299108/episodes/17595217-circle-live-elevate-your-design-process-with-hayley-fedders
Hear more about the new styling options for the product block's quantity selector and other Squarespace updates at the News & Announcements board: https://forum.squarespace.com/news-announcements/ And, connect with fellow Circle members at the Circle Forum: https://forum.squarespace.com/circle
Learn to design differently with Squarespace’s most innovative website designers and agencies at Circle Day 2025: Design Differently, airing live on September 17–18. Register now at https://circleday.squarespace.com
Also, be sure to register for Circle Day: World Loop, two distinct live streams that kick off on Thursday, September 18, at 9:00 AM AEST and 9:00 AM BST. Both experiences are open to everyone and offer content not shown in the other or the initial Americas experience, including sessions in French and German. Register now: https://events.ringcentral.com/events/circle-day-2025-world-loop/registration
If you use a podcast player (like Overcast), use this link to subscribe to Circle Live: https://feeds.buzzsprout.com/2299108.rss
Already a Circle member? Check out the events calendar to see what’s coming soon! ➡️➡️➡️ https://forum.squarespace.com/events
To learn more about Circle, check out some resources below:
