After working as an executive at companies such as PepsiCo and Old Navy, Philip now works as a creative entrepreneur and shares his business expertise with over 290,000 YouTube subscribers. In this episode of Circle Live, Philip joins hosts Sam Z. and Sarah G. to share how entrepreneurs and businesses of all sizes can grow their following and client base by creating smarter, more effective, and refreshingly human lead magnets.
Conversation highlights:
00:00 Intro
05:33 First steps to a lead magnet
07:06 Best performing lead magnets
08:06 Measuring conversions
09:30 Reusing content
11:20 Not doubling up efforts
13:44 Finding your customer avatar
16:56 Automation
20:11 Keeping content fresh
24:32 Philip's career journey
31:43 Balancing content creation with client work
33:35 YouTube conversions workflow
34:28 Lead magnets in Squarespace
35:15 Content pillars and topics
38:27 Closing clients on Zoom
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