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A lot of people complain that Christmas comes earlier every year. But, is that really true? Extended holiday shopping seasons have been the norm for well over a century. And besides, there's one big (and spooooky) reason that Christmas can only come so early. Marketing professor Darrin Duber-Smith joins Brian to discuss the phenomenon of "Christmas creep."

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Order your copy today! Of Christmases Long, Long Ago

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Books

Of Christmases Long, Long Ago: Surprising Traditions from Christmas Past(2025, Lyons Press and Recorded Books) It's Christmas as you've never seen it before, and it makes a great gift for all the Christmas lovers in your life.

Christmas Past: The Fascinating Stories Behind Our Favorite Holiday's Traditions(2022, Lyons Press and Recorded Books)