We explore how a solo Camino de Santiago pilgrimage reset attention, then translate those lessons into a pragmatic playbook for fixing stalled revenue. We walk through segmentation, ICP, LTV:CAC, methodology, enablement, culture, and the myth that “it’s all talent.”
• solo travel as a reset for presence and purpose
• inch pebbles as a tactic for motivation and change
• myth-busting the talent-first diagnosis for missed targets
• clean-slate org design with segmentation by motion and support
• ICP as an executive alignment tool across GTM, product, and finance
• first-team mindset and Team of Teams principles
• aligning compensation with retention to stop silo optimization
• culture mechanics: recognition, repetition, and making progress fun
Find Bridget on LinkedIn. “My DMs are open. Feel free.”
Music by Ben Cina & Ayler Young
