In this episode of The Social Media Takeaway, I sit down with Deirdre Sullivan, who turned her traditional flower school into an online sensation, amassing over 338,000 followers across Instagram, Facebook, TikTok, and YouTube. 🚀
We dive into:
✅ Better done than perfect - why perfection is overrated.
✅ The power of consistency - how showing up daily changed everything.
✅ Short-form video strategies - creating content that works across multiple platforms.
✅ Expanding beyond local markets - how social media took Deirdre’s business global.
If you’ve ever felt stuck on social media, this episode will show you that success isn’t about getting it perfect—it’s about getting started. 🎬✨
Tune in now and get inspired to take your brand to the next level! 🎧👇
SHOW CHAPTERS
00:00 Introduction and Welcome
00:25 Meet Deirdre Sullivan: Transforming a Traditional Flower School
01:19 The Accidental Success of Social Media
01:47 Embracing Imperfection: Just Start
02:49 Going Virtual: Reaching a Global Audience
03:56 First Big Success on Social Media
06:06 Post-Pandemic Social Media Strategies
07:00 Tips for Short Form Video Success
16:33 Expanding Beyond Ireland: International Recognition
22:26 Conclusion and Final Takeaways
Connect with Deirdre Sullivan:
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If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social. This is not a training program. It's an AI platform that helps you stand out on social media and turn followers into real enquiries and paying clients.
And please connect on social media and let me know what you thought of this episode!
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