In this episode of Brand Up Podcast, we dig into the future of SEO in the age of AI — and what business owners need to know right now to stay ahead. Ranking on Google used to be about backlinks and keywords, but with ChatGPT, Gemini, and AI search creeping in, the playbook is changing fast.
We cover:
- Why there’s no clear roadmap yet for ranking on ChatGPT or Gemini
- How proximity and location still drive results on both Google and AI search tools
- The role of branding — and why people should remember your name, not just your industry
- A real-world example of using ChatGPT to research esthetician schools and land collaborations
- How to use blog content, SEO keywords, and incognito searches to test what’s actually ranking
- The difference between what AI says vs. what Google actually shows
- Why relying on AI alone for SEO insights is a mistake — and how to double-check results
This episode is about more than keywords — it’s about understanding where search is headed and how to position your business to win in the new era of AI-powered discovery.
🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.
