Description

In this episode of the Brand Up Podcast, we break down one of the most overlooked ways local service businesses can get more clients:

Google Maps.

If you’re a lash artist, massage therapist, salon owner, esthetician, or any service-based business owner, this episode is a must-listen.

Because while most people are busy posting on Instagram and hoping for referrals…

your next client is probably searching on Google right now.

In this episode, we talk about how to properly set up your Google Business Profile (Google Maps listing) so you can show up when people search for services in your area — and how to avoid making beginner mistakes that can hurt your visibility.

We also cover:

• Why Google Maps should be one of the first things you set up
• How local clients actually search for services like lashes or lymphatic drainage massage
• Why you may need separate listings or separate brand positioning for different services
• Why using the right business name matters for SEO
• How to use ChatGPT to help choose a better business name
• Why you should always check if the .com domain is available before locking in a name
• How to use ChatGPT to help with branding, logos, and business positioning
• Why you should keep everything inside the same conversation so ChatGPT remembers your brand context
• The difference between your legal LLC name and your DBA (Doing Business As) brand name
• Why changing your business name later on Google can create problems if you do it the wrong way
• How to start simple with Google Maps ads and a small daily budget
• Why local service businesses don’t need to overcomplicate this in the beginning

This episode is a powerful reminder that if you’re only focused on social media…

you might be missing the people who are already searching for exactly what you offer.

Because attention is great.

But search intent converts.

If you want more local leads, better visibility, and a smarter foundation for your business, this episode will help you see why Google Maps + ChatGPT can be a killer combo.