Description

In this episode of the Brand Up Podcast, we break down why home-based businesses shouldn’t compare themselves to salons—or any larger operation—and why underpricing is the fastest way to trap yourself.

We talk about how intimacy, experience, and communication beat square footage every time. You’ll learn how to analyze competition the right way, where most owners mess up pricing early, and why leading with low prices attracts the wrong clients and kills referrals.

This episode covers:

• How to audit competitors without guessing
• Why landing in the middle of the market beats being the cheapest
• The real difference between direct vs indirect competitors
• Why experience matters more than years in business
• Commission vs hourly pay—and how pay structure affects growth
• Why adding more services usually hurts, not helps
• How lack of exposure (not quality) is the real problem
• Why word-of-mouth is unreliable without systems
• How small paid campaigns beat hoping people “find you”
• Using simple tools to research, model, and move faster

If you’re working from home, struggling with pricing, or wondering why people aren’t coming back, this episode will reset how you think about competition and growth.