Before you spend a dollar on ads, you need the basics locked in. This episode walks through the exact setup every lash or facial artist should have before trying to scale.
We cover how to use your name consistently across platforms, how to build trust with Google Maps, how to use Instagram as your “website,” and how referral programs quietly bring in repeat clients. We also talk about when to automate, when to save money, and how to think about ads without panic.
This is the foundation work most people skip, then wonder why ads don’t work.
What you’ll learn:
If you want ads to work later, this episode shows you what needs to be done first.
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