If you’re posting where you like instead of where your client hangs out, you’re leaving money on the table. In this episode, we build a simple, scalable client engine using three essentials: Google Business Profile, Instagram, and a Facebook Business Page—and we show you how to link them so every post does double duty.
What you’ll learn (step-by-step):
- Go where your client is: How to define your customer persona (think “Jennifer, 45”) and meet her in Facebook Groups—without feeling salesy.
- Set it up once, share everywhere: Connect IG → Facebook so Reels/Posts auto-publish; keep your feed business-focused and use Stories for personal touch.
- What to post that actually converts: Why before/after photos + a clear offer outperform everything for beginner booking.
- Fast creative workflow: Use Canva for B&A layouts/thumbnails and ChatGPT to draft ad captions, promos, and SEO snippets in minutes.
- Be found first: Google Business Profile basics (categories, services, photos, reviews) and why Google is your #1 high-intent channel.
- Name & bio SEO on IG: Username, Name field, location, and address that help you show up in search.
- Starter site on a budget: Grab a domain and get a clean 1–2 page site via Fiverr—logo + site for ~$100–$350.
- Nine-post rule: What your first 9 IG posts should cover so you can turn ads on with confidence.
- Home vs. salon realities: Pricing, trust, and how to transition as you grow.
- Mini launch checklist: Photos, reviews, offers, and the first $10/day you should spend (and where).
Walk away with a plug-and-play plan to launch, test, and start booking—without overthinking.
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