Description

Your team have a big role to play in the content created and distributed for your B2B Technology company.

B2B Buyers may not always be in market but they are forming opinions through what they see online. 

For B2B Tech Marketing teams who are still waiting on the Founder or CTO to create a blog post every few months, this episode lays out the process you can implement to ensure quality and consistent content goes out from team members.

I walk through my process on:

• Common pitfalls to avoid
• How to capture the content
• Formatting the content
• Sending the content for approval & making changes from feedback
• Distributing the content 

Thanks for listening to The 1% Insight and make sure to subscribe or follow so you don't miss an episode!

• Book in a free B2B Tech content marketing review call with me 

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The 1% Insight is brought to you by Trend 7 Media! 

B2B Marketing, B2B Technology, Content Marketing, B2B Content Marketing, B2B Tech Marketing, Trend 7 Media, B2B Content