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In this episode of Attractive Mindset, Moneybag Rich brings back Brian Ke – owner of Sovereign / @eatsovereign – over 150+ episodes after his first appearance. Three years later, he’s older, sharper, and still standing strong in what he calls “the worst industry if you try to make money.”
Brian breaks down how he took over his immigrant parents’ struggling Chinese restaurant at 20, flipped the model, and turned it into a lifestyle brand with multiple locations doing consistent six-figure months. No hype, no overnight success story – just systems, strategy, and sustaining success through Covid, recessions, and shifting trends.
If you’re thinking about getting into the restaurant business, brick-and-mortar, or you’re just tired of social media fantasies about credit funding and write-offs… you need this episode.
In this episode we cover:
GIVEAWAY:
Two people (you + a guest) are getting a free meal at one of Brian’s locations. Watch the episode, spot the special popup on screen, then drop a comment with:
Chapters / Timestamps
00:00 – Brian Returns After 150+ Episodes
00:52 – Building a Lifestyle Brand
02:24 – Sustaining Success vs. Early Wins
03:04 – Luck, Timing & Covid
05:08 – Consistently Doing 100K/Month
06:58 – Taking Over His Parents’ Restaurant at 20
09:04 – Knowing the Market & Adapting the Menu
12:03 – Brick-and-Mortar in a Digital Era
13:22 – Scaling to 100K With Zero Ads
17:03 – The Reality of the Restaurant Industry
22:09 – Long-Term Vision & Exit Strategy
24:19 – Preparing for Down Years & Economic Shifts
57:41 – “Success Is Rented, Not Owned”
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