Owner–operator Cory Byron of Vancity Electric shares how a small electrical contractor can grow to a highly systemized $2M business without chaos. We cover building a tech stack that fits the trades, creating checklists that people actually use, making culture a system, using Jobber to close cracks, and knowing when to hire experts for SEO, bookkeeping, and AI automations.
Cory also explains why he prefers hands-on coaching, how he maps client and job data flow, and the two moves he wishes he made on day one. Simple, practical, and built for blue collar leaders.
You’ll learn:
- The “one lever a year” approach to steady growth.
- How to turn dropped balls into new processes.
- Why culture must be systematized like production.
- Where to outsource vs. DIY so you can focus on $10k/hour work.
- A simple Jobber form that saves time and prevents rework.
- How to measure SEO like a line item, not a gamble.
- The value of a coach who gets into your tools, not just on your Zoom.
10 Takeaways With Timestamps
- 00:46 - Set the target first: “$2M, highly systemized” beats “biggest for the sake of it.”
- 01:43 - Reviews drive local demand: Vancity Electric dominates Google reviews by focusing on service.
- 03:46 - One lever per year: Pick SEO, hiring, or branding and go deep for 12 months.
- 04:30 - Culture is a system: Trades work is a people business. Build certainty for your team.
- 05:05 - No systems hurts everyone: Owners, employees, clients, and families feel the pain.
- 06:33 - Implementation beats knowledge: Many know the answer. Few install it. Be an implementer.
- 07:36 - Hands-on coaching wins: A coach who logs into your Jobber can solve real problems.
- 10:15 - Fix cracks fast: If something falls through, design a small process today.
- 11:25 - Automate the paperwork: Turn an inspection into an insurance-ready Jobber form.
- 12:03 - Hire experts for ROI: Bookkeeping and SEO pay off when tracked like a budget line.
Connect With Cory:
Website: https://vancityelectric.ca/
LinkedIn: https://www.linkedin.com/in/cory-byron-vancity-electric/
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