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In this episode, host Gary Bird breaks down the exact KPIs dentists need to track to drive real dental practice growth, explaining the difference between leading indicators and lagging indicators. Gary Bird shares how metrics like qualified leads, scheduled appointments, new patients, production, and collections each tell a different part of the story, and why most practices focus on the wrong numbers. This episode reveals how to predict growth before it happens, how to avoid the common KPI mistakes that slow down practices, and why leading indicators are essential for scaling revenue. If you're looking to grow your dental practice, increase new patients, or improve your marketing results, this breakdown will show you what to measure and why it matters. Learn how to build a data-driven practice that grows consistently and sustainably using the right KPIs.
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Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.
➡️Want to see how SMC can help you grow?
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