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In this episode, Gary Bird explains why charging a new patient deposit is quietly destroying dental practice growth, marketing ROI, and patient referrals. While pre-deposits may reduce no-shows, they significantly lower new patient conversion rates and increase the cost of acquiring each dental patient. Gary breaks down the real relationship between time to appointment, no-show rates, and dental marketing performance, and why empathy matters more than enforcement. This video is essential for dentists and practice owners looking to grow without sabotaging new patient flow, trust, and long-term profitability. If your dental practice is struggling with no-shows but wants more patients, this episode explains what not to do, and what actually works.
Connect with our Host, Gary Bird, Here ⤵️
SMC: https://bit.ly/4jFhb5T
Personal: https://bit.ly/3SCEQZy
Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!
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Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.
➡️Want to see how SMC can help you grow?
📅Book a call here:➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events
